How to Extract Brand Colors from a Logo or Product Image

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The Practical Workflow: Logo to Production CSS

Step 1: Prepare the Source Image

For best results from the Color Palette tool:

1. Use a version of the logo on a white or transparent background — colored backgrounds dilute the extracted palette with background colors that are not brand colors
2. Use the highest resolution version available — more pixels mean a more statistically accurate color sample
3. If the logo is a JPEG, re-save it from the original SVG or AI file at high quality to avoid JPEG artifact colors appearing in the palette

Step 2: Extract and Identify Color Roles

Upload to the Color Palette tool. The output will be 8 dominant colors. From a typical brand logo, you will see:

1. The primary brand color (usually the most distinctive, often present in the largest area)
2. Secondary colors (supporting brand colors)
3. Black or near-black (the logo's text/outline color)
4. White or near-white (background area)

Discard the black and white — those are typically the logo's text colors, not brand accent colors.

Step 3: Build the Color System in CSS

``css

:root {

/ Brand core colors /

--brand-primary: #2563eb;

--brand-secondary: #7c3aed;

--brand-accent: #f59e0b;

/ Semantic colors /

--color-text: #1e293b;

--color-text-muted: #64748b;

--color-bg: #ffffff;

--color-bg-alt: #f8fafc;

--color-border: #e2e8f0;

}

``

Step 4: Verify Accessibility

Check every text/background combination at webaim.org/resources/contrastchecker:

1. Body text on white needs 4.5:1 ratio (WCAG AA)
2. Large text (18px+) needs 3:1
3. Interactive elements need 3:1